ICONA MILANO is a 'Made in Italy' brand that offers a complete range of make up, created to satisfy the beauty needs of woman of every age. The ICONA MILANO identity has its roots in the values of the 'Made in Italy', in the world of the Italian fashion, design, and 'sense of beauty'. 'Beauty outfits" is the philosophy behind the brand: trough its wide and complete product range ICONA MILANO brings to every woman the possibility to create day by day and moment by moment their 'beauty looks'.ICONA MILANO mission is to constantly offer excellent formulations, innovative concepts, real 'master pieces' that become essential beauty tools, cosmetic accesories that complete woman outfits.
Long lasting and with no smudges at all this mascara is water, sweat and humidity resistent. The rich and creamy formulation and the intense colour create a bold look. The volume is buildable. A basic makeup remover is recommended.
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Customer Reviews
5 stars rating 7 reviews
4 stars rating 6 reviews
3 stars rating 4 reviews
2 stars rating 2 reviews
1 stars rating 0 reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Icona Milano Massacra
I really loved the look of this beautifully packaged mascara but was very disappointed when opened. Maybe it was just my one but there was no product inside. I pumped it s not and tried again on my lashes. It didn’t really do anything. I’m hoping this was just a blip with my one so I would try again.
by Hpat
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Wasn't a product for me
I just always have a problem with waterproof mascaras they always just feel no matter how hard you clean them there still on your lashes.
by Haeleigh
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Mascara
This mascara gave me longer lashes and lasted all day for a flawless look
by Figgy
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Mascara
Fab little mascara. Does the job and does it well!!
by Kayleighcakess
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Fab
Such a fabulous product. So in love with it. Super long lasting. I’ve no lashes and this mascara worked perfectly at bringing them to life
by Heatherr
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Doesn't smudge at all
I heard about this mascara so was excited to try it out for myself. It goes on easily and separates the lashes very well however was expecting to work a little on the length. Like with others you can layer to required result. I like the colour, it's not that black black, so gives very natural look actually. Also it does really lasts all day and doesn't smudge at all. Brilliant
by Dendalen
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Disappointing product
I didn’t find this product very good. It did nothing for my lashes. The formula kind of slid off them and the wand pulled at them, not giving good length or volume. Have used it a few times but Wouldn’t recommend
by Disappointing
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Mascara
This mascara is really good, love the fact it’s waterproof. Fab product
by B
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Lovely
Lovely application and looks great. Prefer it to my current mascara- would definitely buy this again:)
by Lou
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